Project Overview
Led the athlete-driven launch of ANTA’s KAI 2 performance sneaker and HELA 2 lifestyle collection, using Kyrie Irving’s creative direction to connect on-court innovation with streetwear culture. The campaign featured a photo shoot with Jonathan Mannion, animated motion graphics, influencer seeding, and a New York Fashion Week pop-up event.
Roles & Responsibilities
- Managed end-to-end production across content, influencer integration, and live activations
- Oversaw campaign budget and vendor management
- Led communications with client and internal creative, production, and experiential teams
- Tracked performance and delivered final campaign recap
