Project Overview -
- Champs Sports partnered with Complex Networks on a white label digital content partnership to launch their Youtube channel with various custom created content series that featured integration from their various brand partners.
Roles and Responsibilities -
- Lead the strategy and client facing presentations of all show concepts. Shows produced by Complex Networks include: Her Take, The Playbook, Going Numb, Serve It Up, Outta Control, Ill-ustrated, The Moment, Sneaker Icon and more.
- Develop and manage all creative development and production timelines and post sale workflows for all elements of the content partnership (i.e deck building & presentations, talent sourcing, video production, display media production, social media and editorial amplification.)
- Collaborate with production teams to source vendors and production partners.
- Responsible for leading all communication with clients and internal creative teams throughout the creative development and feedback and approval process.
- Responsible for ensuring all brand messaging and integration was incorporated into the program holistically and on-brand for Complex, Champs Sports and their brand partners.
- Ensure that the program delivered from a media goals standpoint and created a final recap report highlighting all resulting metrics and over deliveries.
Video Examples