Project Overview:
Led a white-label digital content partnership between Champs Sports and Complex to launch Champs’ YouTube channel through custom series featuring integrated brand partners.
Roles & Responsibilities:
- Led content strategy and client presentations for shows including Her Take, The Playbook, Going Numb, Serve It Up, Outta Control, Ill-ustrated, The Moment, and Sneaker Icon
- Managed creative development, production timelines, and post-sale workflows across video, talent, media, and social/editorial amplification
- Sourced and managed production vendors and partners
- Directed communication with clients and internal creative teams through development and approvals
- Ensured seamless brand integration for Champs Sports, Complex, and partners
- Tracked media performance and delivered final campaign recaps
Video Example:
