Project Overview -
- Espolon Tequila partnered with Complex Networks on an exclusive capsule collection, content series and experiential activation with streetwear brand "Paisa Boys" to honor the brands Mexican heritage in an authentic and modern way.
Roles and Responsibilities -
- Develop and manage all pre and post production timelines and workflows for all elements of the partnership (i.e custom capsule collection development, video production & experiential activation.)
- Responsible for leading all communication with clients and internal creative & experiential teams throughout the creative development, feedback, approval & activation process.
- Responsible for ensuring all brand messaging and integration was incorporated into the program holistically and on-brand for Complex & Espolon.
- Ensure that the program delivered from a media goals standpoint and created a final recap report highlighting all resulting metrics and over deliveries.
Content Examples -
