Project Overview
Led an Espolòn Tequila x Complex partnership featuring a custom capsule collection, content series, and experiential event with streetwear brand Paisa Boys to celebrate Espolòn’s Mexican heritage.
Roles & Responsibilities
- Managed end-to-end production timelines across apparel development, video content, and live activation.
- Led communication with clients and internal creative/experiential teams through development, feedback, and launch.
- Ensured cohesive brand integration for Espolòn, Complex, and Paisa Boys.
- Tracked performance against media goals and delivered final campaign recap.
