Project Overview -
- This program was developed to amplify the talent partnership between JDTH and The Shoe Surgeon by developing a 3-D virtual tour of The Shoe Surgeon’s new studio, along with creating custom video content to populate the site and facilitate a sweepstakes for consumers to win a pair of custom TSS sneakers and a trip to LA to visit his studio.
Roles and Responsibilities -
- Develop and manage all pre and post production timelines and workflows for all elements of the media partnership (i.e design & creation of custom 3-D website and content hub, video production, display media production, social media and editorial amplification.)
- Collaborate with production and development teams to source vendors and production partners, as well as oversee all budgeting.
- Responsible for leading all communication with clients, agency partners and internal creative teams throughout the creative development and feedback and approval process.
- Responsible for ensuring all brand messaging and integration was incorporated into the program holistically and on-brand for Complex, Jack Daniel's/Brown Forman.
- Responsible for ensuring all elements of the program were LDA compliant and adhered to all legal guidelines put forth by the client.
- Ensure that the program delivered from a media goals standpoint and created a final recap report highlighting all resulting metrics and over deliveries.
Custom 3-D Website & Content Hub -
