Project Overview
Developed a digital program amplifying the Jack Daniel’s Tennessee Honey x The Shoe Surgeon partnership through a 3D virtual studio tour, custom video content hub, and a consumer sweepstakes for custom sneakers and an LA studio experience.
Roles & Responsibilities
- Managed end-to-end production across 3D website development, video content, media, and social amplification
- Oversaw vendor sourcing, production partners, and budget management
- Led communication with clients, agencies, and internal creative teams through development and approvals
- Ensured cohesive brand integration and LDA/legal compliance for Jack Daniel’s and Complex
- Tracked performance and delivered final program recap
