Project Overview -
- Project included product collaborations with fashion designers Jeff Hamilton, Coco & Breezy and Bricks & Wood, an AI Digital Art Experience with graphic artist OseanWorld and supporting social and editorial extensions used to amplify Sprite's celebration of the 50th anniversary of Hip-hop.
Roles and Responsibilities -
- Develop and manage all pre and post production timelines and workflows for all elements of the partnership (i.e product design/development, AI design/development and social media and editorial amplification.)
- Collaborate with participating talent and internal production teams to track and manage all contracted creative deliverables.
- Responsible for leading all communication and status meetings with talent, clients, agencies and internal cross functional teams throughout the creative development, approval and launch process.
- Responsible for ensuring all brand messaging and integration was incorporated into the program holistically and on-brand for Complex & Sprite, as well as all participating talent and brands.
- Ensure that the program delivered from a media goals standpoint and created a final recap report highlighting all resulting metrics and over deliveries.
Branded Editorial -
