Project Overview -
- Complex and Wild Turkey®, with Creative Director and brand storyteller, Matthew McConaughey created a Webby Award winning content franchise called “The Spirit of Conviction” as well as a supplementary social series called “Talk Turkey”, both exploring trailblazers from influential movements who are helping to define culture through acts of personal conviction. Project included a collaborative partnership with Matthew McConaughey, talent alignment with 4 influential trailblazers, a 4 part long-form documentary series, a 4 part companion interview series, display media and social media extension and a live screening press event.
Roles and Responsibilities -
- Develop and manage all pre and post production timelines and workflows for all elements of the media partnership (i.e high level, commercial video production & docu-style video capture, display media production, social media and editorial amplification.)
- Collaborate with production and development teams to source vendors and production partners, as well as oversee all budgeting.
- Responsible for leading all communication with clients and internal creative teams throughout the creative development and feedback and approval process.
- Responsible for ensuring all brand messaging and integration was incorporated into the program holistically and on-brand for Complex & Wild Turkey/Campari.
- Responsible for ensuring all elements of the program were LDA compliant and adhered to all legal guidelines put forth by the client.
- Ensure that the program delivered from a media goals standpoint and created a final recap report highlighting all resulting metrics and over deliveries.
- Responsible for submitting content for various digital and commercial award categories.
Video Example -
