Project Overview
Produced The Spirit of Conviction, a Webby Award–winning content franchise from Complex and Wild Turkey with Creative Director Matthew McConaughey, plus the companion social series Talk Turkey. The program featured a 4-part documentary series, 4-part interview series, talent partnerships with cultural trailblazers, digital media extensions, and a live screening event.
Roles & Responsibilities
- Managed end-to-end production across long-form and commercial video, media, and social/editorial extensions
- Oversaw vendor sourcing, production partners, and budgets
- Led communication with clients and internal creative teams through development and approvals
- Ensured on-brand integration for Wild Turkey, Campari, and Complex
- Maintained full LDA/legal compliance
- Delivered campaign recap and award submissions
Video Example -
